Environmentalism is a concern for the preservation, restoration, or improvement of the natural environment,

such as the conservation of natural resources, prevention   of pollution, and certain land use actions.

It often supports the struggles of indigenous peoples   against the spread of globalization to their way of life,   which is seen as less harmful to the environment.

Environmentalist action has recently led to the development of a new subculture. It is mainly composed of the educated upper-class.

These environmentally conscious types take special pride in their sustainable consumption patterns, shopping at grocery stores that trumpet earth-friendliness

Some environmentalists complain that this group of elites is shopping under the banner of environmentalism without espousing any of its true ideals.

Because organic and sustainable products are often more expensive, purchasing them has become a mark of wealth.   In another form of pretension, the young and single have gone so far as to even begin labelling themselves 'ecosexual'.

It is argued that this new trend has taken the focus away from the real problems 'true' environmentalists hope to solve: consumer items offer a deceptively easy, feel-good way to both save the world and one's reputation simultaneously.

Yet, others who espouse the idea that people can  effectively 'vote with their dollar' argue that this new subculture is  aiding the environmental cause.

By purchasing sustainable products, they are promoting sustainable business that will be beneficial to the environment, even if the consumers have extraneous purposes for supporting them.

At World of Renewables we care not for someone's political political or social standing.

We exist to enhance peoples knowledge of the environment and make easily accessible the information they need to  make a difference.

Be it buying an energy saving light bulb or investing in a wind turbine manufacturer.

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